Washington D.C. Premiere
SO RIGHT SO SMART
SO RIGHT SO SMART (USA, 2008, 93 min.)
Washington, D.C. Premiere As awareness grows about the consequences of environmental disregard, the world is at a pivotal point of change and hope. The sustainability movement is gathering momentum, and now corporations – the institutions with the farthest reach and the highest stake – are taking the lead. Those ahead of the curve already realize that fitting into natural systems is more advantageous than trying to control them and that sustainability is the most expansive profit frontier yet to be explored. One business striving for these ideals has an amazing story of leadership and change: Interface Inc. whose CEO Ray Anderson had made it his business to turn petrochemicals into textiles. So Right So Smart is a feature documentary that shows the success of businesses that have begun to take positive steps toward a sustainable future. Those looking to find encouraging news in the midst of our current environmental crisis will be inspired by this story of leadership and hope. Narrated by Daryl Hannah. Directed by Justin Maine, Guy Noerr, Leanne Robinson Maine and Michael Swantek. Produced by Justin Maine and Leanne Robinson Maine.
Discussion with filmmaker Michael Swantek follows screening.